The 2014 International Salon & Spa Expo (ISSE) Long Beach Show
is the West Coast's largest professional beauty event organized by PBA the
Professional Beauty Association to advance the beauty industry by providing
its members with education, charitable outreach, government advocacy, events
and more. PBA is the largest
organization of salon professionals with members representing salons and spas,
distributors, manufactures and beauty professionals/NCA.
This years Convention featured some the hottest new products,
services and beauty style trends destined to leave their mark on the beauty
industry in the coming year. With a estimated 40,000 attendees
and a sold out expo floor of over 350 exhibitor's it can often be hard to find the
really new exciting product innovations.
I spent the day walking the show room floor.
The convention was awash with
special money saving offers and the hair styling demonstrations were
interesting however not much has changed in the way of hair styles from last year. My feet were about to
give in when I discover the shows newest beauty innovation at the far outer
edge of the expo in the Chris Jacob exhibitor
booth. I came to find out that Chris Jacob has been one of the
leading experts in hair product innovations and distribution, having
introduced hair extension systems to the beauty industry.
Their latest innovation is what I consider to be (21st century beauty
technology) at its best. Its a Eco-Friendly
water saving Shower Head Nozzle
with a built-in Ceramic Bead Filter
that removes chlorine and dispenses a Collagen
Protein infused micro-mist that "strengthens" the hair cuticle
and "protect" hair color while "moisturizing" the entire
body, hair, scalp and skin.
Chris personally explained how it works......... Water passes
through the Ceramic Micro-Pore Pallets
in the handle and breaks down the water molecules to creating negative ions
much like a "waterfall" does.
Next the purified negative ion water passes through a replaceable Collagen Protein Filter creating a conditioning
protein micro mist that helps (reduce tangles, repair surface damage, seal in
hair color) and maintains smooth healthy hair and skin. Like Negative ions, Collagen protein is
essential to the health of hair, scalp and body. In addition a Fabric Filter removes dirt and floating
matter from the main water sores.
Although the Chris
Jacob "Collagen Shower Nozzles" at this time has been designed for home care a professional salon spa Shampoo Bowl Nozzle is in the works and will be available in the near
future. To order the Collagen Shower Nozzle visit http://www.CJHB.net
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