Friday, November 20, 2009

Kalology / The Study Of Beauty

Kalology is the study of “psychological aspects of beauty”, especially with the components as they relate to appearance. The subject of aesthetics and how it relates to beauty was introduced by Plato and enlarged upon by Aristotle. Aesthetics attempts to explain the human reaction to beauty, and whether this reaction is objective or subjective; for instance, whether beauty is a universal concept, or whether environment affects a person's taste and what is considered beautiful.

Kalology is the corner stone of both Cosmetology and Dermatology and the line between both has become blurred in recent years with the introduction of Medi-Spa's. A medical spa is a hybrid between a "medical clinic and salon day spa" that operates under the supervision of medical doctor. Medical spas offer laser hair removal, microdermabrasion, photofacials, injectables like Botox, chemical peels and medical grade skin care treatments and products. Medical spas tend to have a more clinical atmosphere than salon day spas.



Leading the way in the medical approach is Kalologie a California skin care clinic founded in 2002 by Tracy Brennan a former advertising executive and model. Tracy grew interested in skin care largely as a result of skin conditions she attributed to hormonal imbalances and stress. Drawing on here advertising marketing expertise she named her skin care concept Kalologie, which just happens to rhyme with dermatology and “kallos,” the Greek word for beauty, and “ology,” meaning “to study.” Each Kalologie Skin Care Clinic is owned and operated by doctors only and staffed with highly trained skin care practitioners to formulate a plan that’s based on each individual’s skin care objectives and delivers real results.


Whether combating the signs of aging, struggling with the effects of acne, or just searching for a healthier-looking complexion, Kalologie offers its own "cosmeceutical-grade skin care products" and personalized treatment solutions to address the unique challenges of each individual’s skin. With the growing interest in non-surgical medical procedures and a youth orientated culture it’s no surprise that in a few short years, Kalologie Skincare Clinics have been rated one of the top 10 skin care clinics in America.


Not to be left out many Salon Day Spas are now including a dermatologist on staff. This truly is a trend to watch as both Cosmetology and Dermatology join hands in the study of beauty.

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