Neil Ducoff has gained international respect as the guru of team-based compensation and has coached more than 3,500 businesses, including Aveda, Gillette, Proctor & Gamble, Planet Wings, Canmeng International Taiwan, Profound Beauty Products, Kerastase Paris, Eveline Charles Canada and L’Oreal, on how to achieve the highest levels of success and profitability, while creating a positive, rewarding workplace. Besides this award-winning No-Compromise Leadership book, he’s also the author of Fast Forward, the salon and spa industry’s only business reference manual.
At first I thought who needs another book on business? Just a few pages in and I knew this book was worth the time to read. Neil has written a blueprint on exactly how not to accept good enough. No-Compromise Leadership is not a book about what you want to hear, but what you need to hear to be successful. This isn’t pie-in-the-sky, feel-good book. This is about having the business you want. No Compromise Leadership guides you step-by-step to a business that’s profitable with happy, productive employees and loyal customers.
Compromise is the path of least resistance. It’s easier to avoid a leadership responsibility than to do it. It’s easier to avoid addressing a difficult employee’s behavior issues than to resolve them. It’s easier to deliver mediocre rather than world-class customer service. Don’t blame the competition, the economy or your employees for holding your business back. The real culprit is compromise at the leadership level. No-Compromise Leadership is a wake-up call for salons both large and small, and an antidote to the mediocrity that afflicts so many.
No-Compromise Leadership is a two-phase process. First, learn what it takes to become a true no-compromise leader – and how to get there, based on where you are now with your own thinking and behavior. Second, learn to create a dynamic no-compromise salon culture, committed to driving the Four Business Outcomes – productivity, profitability, staff retention and customer loyalty. “Truly inspiring…the right questions with the right answers and, more importantly, fun to read. Neil Ducoff makes becoming a no-compromise leader easy. So much so, I have adopted the no-compromise concept into all I do. No-Compromise Leadership is a must-read for every salon owner.