Paul J DiGrigoli’s motivational book, Booked Solid contains all he's learned over the past 30 years to become a booked solid hairdresser, successful salon and beauty school owner and world renowned motivational speaker. In Booked Solid, you'll learn: the business of being a hairdresser, how to market yourself, 4 ways to increase your sales and services, who will help you succeed and how to find them, how to use your natural talents to boost your business, how to fire up your creativity, the vital link between self-care and success, the 4 reasons clients leave and the 4 reason they stay and why loving what you do takes the WORK out of life!Paul’s success however, was neither automatic nor guaranteed. Growing up in a small town in the Berkshire Mountains of Massachusetts and born into a family of hairdressers it was Paul’s uncle a barber who encouraged him to become a hairdresser telling him to go to a big city and learn the latest methods and come back as a super star. So Paul set off to become a hairdresser in the “big” city of Boston. However, he only got as far as Springfield, Massachusetts where he enrolled in cosmetology school at the Springfield Technical Community College and lived in a tiny little room in the YMCA where he offered haircuts in the lobby for three dollars. After graduating from Beauty College and working in a few local salons Paul attended a hair cutting course at Vidal Sassoon in Santa Monica, California and had an epiphany which is what how to become a Booked Solid hairdresser is all about.
Over the years Paul has had his share of disappointments and set backs, including losing almost half of his business when seven stylists walked out of his salon. However, as he makes clear in his Seminars and Booked Solid, that adversity made him stronger mentally, physically, emotionally and financially – by refocusing his goals and plans. Paul believes you can literally turn a negative into a positive. He knows, because it worked for him. He acknowledges that it seems he had to hit rock bottom in order to grow like crazy and get to where he is today. Paul is grateful for his success and what he has learned about personal development. He feels that part of his mission in life is to share with others what he has learned.
Booked Solid points out the 4 reasons clients leave unsatisfied and the 4 reason they stay with you for years. And highlights and explores the top 10 things you must do all the time to become a Booked Solid Hairdresser. Some are technical; some are how you act. For example always be on time; in fact be early and enthusiastic. Become an overachiever do everything at 200%. Surround yourself with great people and great coaches. Always act and dress professionally. To become Booked Solid you must also create raving fans. You must generate the “WOW” factor. If the client leaves thinking, “I just got a quick haircut or hair color” then you haven’t accomplished your mission. The goal is to make each clients visit a “hair styling experience” one they look forward too every time they see you.
Booked Solid in paperback is also available on a CD along with How to Become a Super Instructor; inspire and drive your student’s passion and energy for years to come. Master Your Salon’s Future; discover the techniques to take your salon in a new direction, create a new game plan and the steps to make your existing salon better. The Competitive Edge; learn how to evaluate your own salon, both from a competitors’ perspective and financially. Position yourself in the marketplace through powerful and effective branding. Cultivate your team and resolve staffing issues. Momentum it’s the Name of the Game, master the ability to solve problems and make decisions. Discover the steps to fulfillment and success. Learn the levels of professional progression. Build confidence, control your focus, and magnify your attitude!
Over my 40 plus year career I’ve had the good fortune to personally meet and be inspired by many amazing hairdressers that have changed my life. I can now add Paul J DiGrigoli and it could not have happened at a better time. Whether you’re a new-be or veteran hairdresser and want to learn how to become a BOOK SOLID hairdresser then I highly recommend you order this career altering book__ Available in paperback or CD at www.DiGrigoli.com