Horst Rechelbacker / Beauty Industry Visionary

Horst Rechelbacker founder of Aveda and Intelligent Nutrients, passed away peacefully at his home in Osceola, WI at the age of 72. Rechelbacher, who had been suffering from pancreatic cancer, which was diagnosed in 2011, was considered a visionary in the hair and skin care fields, and had a radiant spirit that many will never forget.

Horst was an amazing hair stylist, active environments, artist, organic farmer, beauty product developer, innovative business leader  and author of Aveda Rituals, "A Daily Guide to Natural Health and Beauty".  Rechelbacher founded Aveda a beauty salon hair care line in 1978 with its focus on naturals organics and whole-Earth concepts. Horst sold Aveda to The Estée Lauder Companies in 1997 and, after the sale, he soon began to focus on his next beauty product innovation called Intelligent Nutrients based on Plant Stem Cell Science.

On the Intelligent Nutrients website is a dedication to its founder that reads: "The planet has lost one of its most passionate friends. So have we. To know Horst was to wake up to the world around you, to your own potential, to a new way of thinking. His impact truly does live on in salons, shops, fields and minds worldwide. And his mission continues." 

We all stand on one another's shoulders that's how our noble beauty profession has evolved and Horst Rechelbacker had BROAD SHOULDERS.