Wednesday, January 22, 2014

Matrix Gets On Board with Google Glass

Seeing Into the Future:

Matrix Gets Onboard with Google Glass

Setting the standard in beauty and trend innovation, Matrix , a subsidiary of L'Oréal USA has introduced the next generation of beauty education called "Matrix Class for GlassTM" featuring the Google Glass wearable device. The "Matrix Class for Glass" is an ongoing program throughout 2014 that features a three-phase rollout, including Blogger Video Series, The Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform.

Also coming in late spring, the first Professional Google Glass App will house an exclusive library of content that can be downloaded by consumers and professionals. "This new initiative will completely transform the hair styling experience," declares VP/ Matrix General Manager Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smart phones and tablets have done.  "We're extremely excited to be leading the way in professional and consumer hair education with this initiative," says Schiraldi. 

Using Google Glass technology and expertise from Matrix Celebrity Stylist, George Papanikolas one of Hollywood's most in-demand hair professionals and Matrix Artistic Director, Ammon Carver, intimate and in-depth tutorials will capture styling sessions directly from the eye of the stylist

These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology.  The "Matrix Class for Glass" video series will showcase a cast of America's best known bloggers as they explore the latest trends and share their experience. Videos will live on, and blogger social media channels.


Additionally, launching later in the year, Matrix Celebrity Stylist, George Papanikolas will introduce the Matrix Eye for Style Chair at The Andy LeCompte Salon in Los Angeles.  Consumers can take advantage of exclusive appointments with Papanikolas, who will capture each person's style and finish service via Google Glass and subsequently email the video to the client to serve as a personalized at-home tutorial.
"Salon clients and women around the world have long lamented the fact that they're unable to have their talented hairstylists at their side to recreate their favorite salon hairstyles at home," says Matrix Celebrity Stylist, George Papanikolas.  "Now, thanks to the technology of Google Glass and Matrix, the salon experience is forever changed."




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